Pfizer Corp. (NYSE PFE) made the announcement today that VIAGRA will soon be available in liquid form and will be marketed by Pepsi Cola (Pepsi) Bottling Group (NYSE PBG) as a power beverage suitable for use as is, or as a mixer, under the name Mount And Do.

Pepsi's cheerful spokesman suggested, "It will now be possible for a man literally to pour himself a stiff one."