Here's a theory - not sure if I totally believe it, but it does make some "sense" - as to why web sites use this approach.

A lot of guys are frustrated (good pun I might add) by women who won't at least acknowledge their own sexuality and desires. Guys get "dumped on" because they're "obsessed" while many (if not most) women act like it's the last thing they're interested in.

So it may be miss-directed (and it's certainly connotative in a negative way), but these labels are a sort of announcement: "Here are women who admit they love sex!"

And I think a lot of guys "overlook" the labels in search of that.

It fits in with that popular fantasy... the librarian or business woman who looks so proper, but when you bed her she becomes an... animal. (Substitute any of those labels for "animal." )

I'm not saying I support the use of the language, BTW.

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