To me it sounds like a game they play in the IT world. A business calls...

'We can increase your productivity 100% with our new whizbang system.'

'Well, how much is your new whizbang system?'

'Well, let me ask you this... what kind of budget do you have?'

'$10,000.'

'Great, our whizbang system costs $9,999.'

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Put me on wheels and I'll turn tricks.

Clever? Nah, I ran out of that years ago. But if you find this, let me know, k?
"The road goes ever on..." ~ Tolkien

In memory of my friend skip...
Go then, there are other worlds than these