It usually depends on what you want outta your tv. Currently there is no HD signal that transmits above 720...and with the fact that most signals arent even in HD yet...I am doubtful we will see an HD 1080 signal within the life of a TV if you bought it today. Regular stations still broadcast in analog/digital...so obviously your not getting the performance out of either the 720 or 1080. As of now the only REAL reason to get a 1080 now is either for the future or because you're upgrading to blueray...those work best with a 1080 tele. Personally I won't be upgrading to blueray till im well forced to...and im betting by that time my tv will be well used and ready for an upgrade.